YouTuber Manny MUA reviewed the foundation as well. “I was so surprised and quite frankly offended that there were so many lighter and the three dark shades were basically like an afterthought.” “The first time I saw the foundation was through a YouTube review,” Ariel says. She refuses to purchase the product, as she doesn’t support brands that are not inclusive of all people. Ariel has not tried the foundation because she does not see her shade or undertone represented. Kent State student Ariel Semple gives her thoughts on the foundation release.
As women of color, they point out how few shades there are for individuals with deeper complexions and express the difficulty they have finding a complementary shade with undertones that match their skin. Prominent YouTubers, such as Jackie Aina, Patricia Bright, Nyma Tang and Alissa Ashley, reviewed the foundation. The shade names of the Shape Tape Hydrating Foundation range from “Porcelain” to “Mahogany,” with 13 shades in between, 11 of which suit fairer complexions. Out of the 15 shades, there are three darker colors that cater to people of color. When photos of the swatched shade range hit the internet, the controversy began. The initial release of the Shape Tape Foundation includes 15 shades in each formula. 21 of this year.Įxcitement and buzz surrounded this announcement then people saw the shade range. 4 and have been for sale on Ulta’s website since Jan. The highly anticipated foundations are available in Ulta Beauty stores Feb. Tarte fulfilled this request and developed two Shape Tape Foundations, one matte and one hydrating formula, retailing at $39. Customers who love the product took to social media, begging Tarte to create a Shape Tape Foundation as a counterpart to the concealer.
SHAPE TAPE COLOR MATCH FULL
This product is famed for its full coverage and blendable formula that competitors can’t beat. Ask any makeup lover what concealer they’re using right now, and you will probably hear about Tarte Cosmetics’ Shape Tape.
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